Slique
Slique runs a Friday-night-onwards positioning — the room only converts after dark. We needed a creator stack that would show up at SLIQUE in the same kind of dressed-for-it mode their audience would.
Six creators, six different nights, six different room treatments. The campaign read as 'always-on' rather than 'campaign drop'.
01 The Snapshot
Slique · Delhi. Multi-cuisine bar + lounge.
02 The Challenge
Slique runs a Friday-night-onwards positioning — the room only converts after dark. We needed a creator stack that would show up at SLIQUE in the same kind of dressed-for-it mode their audience would.
A multi-room property — the bar, the open-air, the booth section — each needs its own framing. One creator can't carry that.
Brief: stack 6 voices across nights, not days. Make the Slique tag synonymous with 'going-out' on Delhi feeds.
03 The Moves
Multi-night, multi-creator. Six creators, six different nights, six different room treatments. The campaign read as 'always-on' rather than 'campaign drop'.
Sister-act creators. Leksha + Mitali Sethi posted in tandem — two feeds, same room, same evening. Cross-tagging produced a peer-recommendation echo.
Red Bull Vodka lock. We seeded the same drink + the same neon SLIQUE wall across creators. The visual became a save-and-screenshot moment.
The verified roster
@lekshasethi · 17K@mitaliisethi · 112K@saanyaakhatterr · 533K@rishikathreja · 8.8K@pranjalllsinghh · 16K
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.