Local
Noida is rarely the venue side of a creator campaign — most rosters skew Delhi or Gurugram. Local needed two creators willing to travel + make Noida feel like a destination.
All briefs scheduled to drop Friday morning — by Saturday night, the saved-content was driving real bookings.
01 The Snapshot
Local · Noida. Multi-cuisine · weekend bar.
02 The Challenge
Noida is rarely the venue side of a creator campaign — most rosters skew Delhi or Gurugram. Local needed two creators willing to travel + make Noida feel like a destination.
Brief: position Local as the weekend bar of choice for the 24-32 set in Noida — not a fallback, but a first pick.
Sound matters here. ROSALÍA was the audio lock — high-energy, late-night, instantly readable as 'going-out content'.
03 The Moves
Weekend-only window. All briefs scheduled to drop Friday morning — by Saturday night, the saved-content was driving real bookings.
Sound-first edits. Every frame cut to the same Latin-pop bed. The story tray became a single audio brand.
Noida-rooted voices. Both creators are Noida-or-near. Their followers don't have to cross an emotional border to come.
The verified roster
@prakritiag · 74K@howwyouudoinnnn
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.