RIZQ
A new Levantine + Italian fusion concept walking into a market that already had a clear Italian leader and three credible Levantine restaurants.
Creators were briefed to lead with the food shot — cocktails and interiors second. The asset library that came back lived on RIZQ's grid for 6 months.
01 The Snapshot
RIZQ · Delhi. Levantine + Italian fusion.
02 The Challenge
A new Levantine + Italian fusion concept walking into a market that already had a clear Italian leader and three credible Levantine restaurants.
RIZQ's plating was its strongest asset — but plating doesn't travel without the right creators framing it.
Brief: lock the 'fusion premium' positioning with creators who command both fashion and travel verticals.
03 The Moves
Plating-led briefs. Creators were briefed to lead with the food shot — cocktails and interiors second. The asset library that came back lived on RIZQ's grid for 6 months.
Travel-vertical creators. Atisha (travel · aviation) and Yashika (luxury · travel) carry audiences who file restaurants under 'destinations' — the right shelf for a fusion concept.
No discount, no offer. The campaign deliberately ran at full price. The signal: this is a destination, not a deal.
The verified roster
@yashikakhatri · 405K@atishapratapsingh · 107K
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.