Business partners for hire

Ninety-Eight was founded on 1 January 2020 — the first day of the decade — and closed its first client the same night: a Delhi nightclub, pitched in person, to a friend’s father. Six years on, that is still the method. Rooms, not inboxes. A recommendation defended in one paragraph, that you can act on by Monday.

We are a creative and strategic firm that works as a business partner, not a vendor. We sell judgement, not hours. Two verticals sit under that. Talent & Branding represents athletes, creators and founders as agency of record — one inbox, one voice, one answer to what the name is worth — and runs the same system on businesses: positioning that reads like a point of view, an identity that survives the feed, and, when we believe in the outcome, equity instead of fees. Marketing is seven instruments — branding, PR & media, creators, paid & search, social, production, events — each carrying one real number from a case you can open.

The book so far: 70+ brands, 35 documented cases, an exclusive contract with Ishant Sharma, three restaurant awards for one client group in a single year, and a coffee campaign that reached 6.9 million people without a rupee of paid media. We publish our sourcing. Where there is no case yet, the page says so.

Business partners for hire — to help you scale.

Tell us what you’re building →