Tickled Pink
A Saket destination room where the dinner is the photoshoot — pink, polka-dot, Wonderland-coded, designed to be photographed.
When the room is the menu, dress the visitor the way the room dresses itself.
01 The Snapshot
Tickled Pink is a destination-dining room in Saket, Delhi — a venue built for pictures. White-and-gold carousel unicorns. Polka-dot mushroom sculptures. Peach walls with ornate ceilings. Pink umbrellas on the terrace at golden hour. The product isn't dinner; it's the feed.
02 The Strategic Move
The brief wasn't "review the food." The brief was: "show up dressed for the room, and let your audience watch you walk it." Three creators, three takeovers spread across a season — not a single push. Each pass added a fresh outfit, a fresh frame, a fresh reason to revisit a venue that already photographs itself.
03 Activation 01 · The Establishing Shot
Hero creator: @samikshamalikk ✓ — verified · 56.4K · travel/safari niche, works with @bharatsafaris. Three frames: exterior at night with the neon "TICKLED PINK" sign ("today's dinner at @tickledpink.saket") → carousel-unicorn interior with red-velvet mirror → modern Indian fusion plates on a pink table.
04 Activation 02 · The Food-Forward Pass
Hero creator: @anushkamehra7 · 210K · fashion / lifestyle, Delhi. Three frames: Wonderland interior with red-and-white polka-dot mushroom sculptures and pop-art framed walls ("dinner") → 4-image food collage with a now-meme-tier line ("gajar ka halwa on caramelised toast was sooo gooooddd") → a second food collage with rave caption ("EVERY DISH HAD SUCH AMAZING FLAVOURS"). The food review without the food-review template.
05 Activation 03 · The Lifestyle Layer
Hero creator: @aavya.duggal · lifestyle / fashion. Three frames: peach-walled dining room with marble checkered floor → daylit table view with a pink umbrella visible outside the window → 4-image fashion collage of her at the venue (white halter, blue dress, mirror selfies, terrace shots).
Note: @aavya.duggal's handle is no longer reachable as of 2026. Credited here as the historical handle she used during the campaign.
06 What This Proved
If the room is photogenic, the room is the strategy. Tickled Pink is engineered to photograph. The campaign task is to multiply visit-frames in different lights, different outfits, different days. The dishes are the pretext.
Three takeovers across a season beat one influencer night. A season-long arc keeps the venue in the algorithm — without ever asking one audience to see the same room twice.
Three different niches, one venue. Travel-safari, fashion-lifestyle, lifestyle-editorial. Same room, three audience tiers — the brand reads as ambient, not promoted.
The verified roster
@samikshamalikk@anushkamehra7@aavya.duggal
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.