iSKATE by Roseate
An indoor ice rink anchored at a Roseate Hotels property — a luxury-hotel amenity venue that turns "Delhi summer" into "skate season."
An ice rink in Delhi summer is a luxury moment. Cast it that way.
01 The Snapshot
iSKATE is the indoor ice rink at a Roseate Hotels property — an unusual product, a luxury-hotel amenity that doubles as a destination. Our brief was to turn the rink into a content occasion three creators would compete to post about. The campaign hashtags were a ready-made: #roastedbyroseate, #iskatebyroseate, #coolnotcold.
02 The Strategic Move
The rink is the product. The rink at a luxury hotel is the angle. We cast two million-plus-follower public figures — Forbes-listed luxury influencer Ammy Arora and lifestyle-hospitality creator Sneha Arora — alongside a mid-tier fashion creator who could shoot the candid layer. The audience doesn't see "ice rink"; they see "luxury hotel amenity."
03 The Roster
@amy_chhabra ✓ · 1M followers · Forbes-listed Luxury Influencer of the Year 2025 · #SephoraSquad APAC · brand partnerships include YSL, Prada, Dyson, Michael Kors, Armani Beauty and Vogue × Accor. The opener — wide ice-rink shot with the campaign hashtag set.
@shreyxa · 480K · Mumbai-based fashion / beauty / lifestyle / travel. The candid arc — solo skating, "Stages of me" 4-image collage, post-skating dinner spread ("The khaana": paella + kebabs + naan), a sweet candid of her companion @aaronkoul at the cafe. Five frames covering the full visit.
@snehaarora197 ✓ · 1.1M followers · public figure · lifestyle / beauty / travel / hospitality · #Creator #Guestlister #Influencer · Delhi+Chandigarh+Punjab. The hospitality-credibility close — Reel: "Must visit @iskateindia for an amazing ice skating experience ✨" + the host hotel's lounge interior.
04 What This Proved
Unusual product, M+ creators. When the venue itself is unfamiliar (an ice rink in Delhi), the audience needs a credible voice to underwrite it. Two million-plus public figures were the trust layer — the candid mid-tier creator was the texture.
Amenity venues are a brand category nobody campaigns for. Most hotel amenity content lives in the hotel's own grid. Treating iSKATE as a standalone destination — with its own hashtag set, its own roster, its own arc — pulled it out of "amenity" and into "occasion."
Hashtags as creative grammar. #roastedbyroseate, #coolnotcold — the hashtags were the brief. Every frame in the highlight uses them. The set is the campaign's signature.
The verified roster
@amy_chhabra@shreyxa@snehaarora197
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.