iSKATE by Roseate

An indoor ice rink anchored at a Roseate Hotels property — a luxury-hotel amenity venue that turns "Delhi summer" into "skate season." 3 hero creators (two M+ followers), 8 frames, 2.67M combined reach — highest of any 98 case in the small-roster tier.

An ice rink in Delhi summer is a luxury moment. Cast it that way.

01 The Snapshot

iSKATE is the indoor ice rink at a Roseate Hotels property — an unusual product, a luxury-hotel amenity that doubles as a destination. Our brief was to turn the rink into a content occasion three creators would compete to post about. The campaign hashtags were a ready-made: #roastedbyroseate, #iskatebyroseate, #coolnotcold.

02 The Strategic Move

The rink is the product. The rink at a luxury hotel is the angle. We cast two million-plus-follower public figures — Forbes-listed luxury influencer Ammy Arora and lifestyle-hospitality creator Sneha Arora — alongside a mid-tier fashion creator who could shoot the candid layer. The audience doesn't see "ice rink"; they see "luxury hotel amenity."

03 What This Proved

Unusual product, M+ creators. When the venue itself is unfamiliar (an ice rink in Delhi), the audience needs a credible voice to underwrite it. Two million-plus public figures were the trust layer — the candid mid-tier creator was the texture.

Amenity venues are a brand category nobody campaigns for. Most hotel amenity content lives in the hotel's own grid. Treating iSKATE as a standalone destination — with its own hashtag set, its own roster, its own arc — pulled it out of "amenity" and into "occasion."

Hashtags as creative grammar. Every frame in the highlight uses #roastedbyroseate + #coolnotcold. The set is the campaign's signature.

The verified roster

@aaronkoul@amy_chhabra@iskateindia@shreyxa@snehaarora197