Nao by Berco’s
Nao is a Berco's spinoff entering the modern pan-Asian space. The parent brand has 30+ years of Indo-Chinese equity — we needed to launch Nao as its own concept, not a Berco's extension.
Every creator caption ended with the same four words — burned into IG search and saved-content for a recall handle.
01 The Snapshot
Nao Asian Table · by Berco's. Pan-Asian · modern fusion.
02 The Challenge
Nao is a Berco's spinoff entering the modern pan-Asian space. The parent brand has 30+ years of Indo-Chinese equity — we needed to launch Nao as its own concept, not a Berco's extension.
Brief: separate the Nao brand voice while still leveraging Berco's reach. Land 'Live in the Nao' as a tagline.
The roster: one mega creator (Shreya, 480K) + one Delhi-rooted food voice (Drishty).
03 The Moves
'Live in the Nao' tagline. Every creator caption ended with the same four words — burned into IG search and saved-content for a recall handle.
Mega + local pairing. Shreya carries city-agnostic reach; Drishty roots the brand in Delhi's food map. Two voices, two jobs.
Asset double-duty. Each creator delivered 1 reel + 4–6 stories — content that re-ran on Nao's owned feed for 4 weeks post-campaign.
The verified roster
@shreyxa · 481K@drish_98 · 118K
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.