Flaunt by Duty Free
6 creators delivering 1.70M reach for Flaunt by Duty Free — a Noida launch carnival stacking five sister-brands (Duty Free, Vāyubar, Oscar, Float, Stir It Up). 4 verified handles, 18 story frames. Anchored on Syma Verma (766K verified reel creator), Asmita Arora (467K verified public figure), Akanksha Upneja (206K verified blogger), and verified couple-duo @thestreetstalkers (154K).
A multi-brand carnival is the inverse of a single anchor — density meets density.
01 The Snapshot
Flaunt by Duty Free launched as a multi-brand carnival in Noida — the Sec 142 Advant Navis launch event stacking Duty Free's sister concepts (Vāyubar, Oscar, Float, Stir It Up) under one roof on a single night. The brief to 98 was specific: a multi-brand carnival is the inverse of a single-creator anchor — high-density brand stacking demands creator stacking too.
98 ran a 6-creator stack with 4 verified voices for Flaunt + Duty Free combined (Flaunt's launch + Duty Free's standing positioning). Syma Verma (766K verified reel creator), Asmita Arora (467K verified public figure), Akanksha Upneja (206K verified blogger), and the verified couple-duo @thestreetstalkers (154K) carried the marquee. The campaign was anchored on a personalised launch invite seeded directly to the marquee roster — VIP RSVP architecture for a Noida-side launch.
02 The Challenge
Multi-brand launches are positioning traps — the more brands stacked at one event, the harder it is for any single brand to read clearly in the audience's feed. Noida geography compounds the challenge. Flaunt + Duty Free needed creators whose audiences would read 'this is THE Noida launch night', not 'one of the many openings happening this season'.
03 Events & Invites
Beyond the creator activation, 98 designed and produced the event collateral around the Flaunt by Duty Free · Noida campaign. The invite below was deployed across creator dropbox and direct-DM seeding to the marquee roster.
04 How It Was Run
98 ran the Flaunt by Duty Free · Noida launch as a four-stage operation: brief and concept, creator match, visit choreography, and asset handover.
05 What Delivered
The Flaunt by Duty Free · Noida campaign produced four distinct asset classes — built to live beyond the launch window.
The verified roster
@akanksha.upneja@asmitarora@flauntbydutyfree@gourisha_atri@priiyaanshiii@symavermaaa@thestreetstalkers
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.