Monet
Monet is a dessert-led Italian kitchen — meaning the plating is the marketing. Most diners decide before they read the menu.
Yashvi's audience treats her recommendations like a friend's — the Monet feature converted reach into reservations within 48 hours.
01 The Snapshot
Monet · Delhi. Italian-Indian dessert kitchen.
02 The Challenge
Monet is a dessert-led Italian kitchen — meaning the plating is the marketing. Most diners decide before they read the menu.
We had one frame to get an audience to walk in: the dessert close-up. The brief tightened around food + venue, less around lifestyle.
Anchored to one mega creator (Yashvi, 1.25M actor) and one taste-led voice (Tanvi, food blog) — coverage + credibility.
03 The Moves
Actor anchor. Yashvi's audience treats her recommendations like a friend's — the Monet feature converted reach into reservations within 48 hours.
Bollywood audio bed. Rahat Fateh Ali Khan's track gave Monet a Hindi-pop mood that travelled outside the English-creator algorithm — opening up a different audience pool.
Plate-first cinematography. Briefed the creators to lead with the plate, not the face. Monet's asset library now trades in food as portrait.
The verified roster
@yashvayayay · 1.3M@_itanvi_ · 117K
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.