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[ Placeholder opening · Maximilian Davis is announced as Ferragamo's new creative director, and the brand quietly does the slowest visible thing a luxury house can do — change the typeface, change the storefront, change nothing else. ]
The reset before the reset
[ Placeholder section · what 100-year-old houses understand about timing that D2C founders chasing weekly metrics will never feel in their bones. ]
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The half-life of a brand decision
[ Placeholder section · why a logo refresh shouldn't happen on the same calendar as an SKU launch. ]
What an Indian D2C should steal
[ Placeholder section · close out the argument. ]