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Fashion · Collab

[ Placeholder title — Adidas × YEEZY and what brand–talent equity actually looks like. ]

[ Placeholder dek — when a partnership stops being a campaign and becomes a balance sheet. ]

By Harsh Arya Read · 9 min The 98 Journal · Issue 01

[ Placeholder · ready for the user to write into. ]

[ Placeholder opening · the moment Adidas and Kanye announced the split, and what 350 million dollars on the wrong side of a balance sheet teaches every brand still talking about "ambassador deals." ]

What an equity deal really costs

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[ Placeholder pullquote · "Endorsements end. Equity stays — for better or worse." ]

Why we built Arista Vault on equity, not retainer

[ Placeholder section · the 98 case where we did our own version of brand-talent equity. ]

The line between fan and shareholder

[ Placeholder section · close out the argument. ]

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