[ Placeholder · ready for the user to write into. ]
[ Placeholder opening · the moment Adidas and Kanye announced the split, and what 350 million dollars on the wrong side of a balance sheet teaches every brand still talking about "ambassador deals." ]
What an equity deal really costs
[ Placeholder section ]
[ Placeholder pullquote · "Endorsements end. Equity stays — for better or worse." ]
Why we built Arista Vault on equity, not retainer
[ Placeholder section · the 98 case where we did our own version of brand-talent equity. ]
The line between fan and shareholder
[ Placeholder section · close out the argument. ]