Sky Lantern
22 creators across 70 story frames at Sky Lantern — Panchsheel Park courtyard café. Combined reach 3.52M (13 verified handles). Anchored on Saanya Khatter (533K), Deeksha (423K), Prerna Massey (419K verified), Bhavya Monga Arya (389K verified). Repositioned a winter Sunday luncheon as a feed-event the city kept living off.
A Sunday luncheon becomes a season when the creator stack treats it as one.
01 The Snapshot
Sky Lantern is a courtyard café in Panchsheel Park — the kind of room the city likes but doesn't have to seek out. The brief to 98 was to take a Sunday luncheon and turn it into a feed-event: not 'come for lunch', but 'this is where Delhi's content audience is on a Sunday afternoon in winter'.
98 ran 22 creators across 70 story frames around a single editorial anchor — the 'Sky Sunday Luncheon' invite framed as 'Delhi Winters are not a season. They are a celebration.' Saanya Khatter (533K), Deeksha (423K), Prerna Massey (419K verified), Bhavya Monga Arya (389K verified), and Soundarya Thakur (322K verified) anchored the marquee with 13 verified voices in total — establishing the courtyard as a credible Sunday destination across multiple audience classes.
02 The Challenge
Courtyard cafés in Delhi face a discovery problem: they don't have walk-by traffic, and the room reads better at certain times than others. Sky Lantern needed to convert a one-day Sunday service into ambient cultural recognition. That requires a creator stack that posts in tandem, around a single calendar anchor, with the same editorial mood.
03 Events & Invites
Beyond the creator activation, 98 designed and produced the event collateral around the Sky Lantern · Courtyard Cafe Affaire campaign. The invite below was deployed across creator dropbox and direct-DM seeding to the marquee roster.
04 How It Was Run
98 ran the Sky Lantern · Courtyard Cafe Affaire launch as a four-stage operation: brief and concept, creator match, visit choreography, and asset handover.
05 What Delivered
The Sky Lantern · Courtyard Cafe Affaire campaign produced four distinct asset classes — built to live beyond the launch window.
The verified roster
@aavyaduggall@ambikaaroraaaaa@bhavna24choudhary@deeksha_0102@divijasikka@iambhavyamonga@irasikka@kavyaakapur@kitchen_tikka@mehak_sembhy@nabby_gyads
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.