Ophelia
A modern-European brunch room in Delhi where the menu reads like an editorial — blue tufted velvet, peach walls, marigolds on the pasta.
For brunch rooms that look like editorial spreads, hire a creator who already shoots editorially.
01 The Snapshot
Ophelia is a refined-European brunch venue in Delhi — peach walls, ornate ceilings, blue tufted velvet booths, marble checkered floors. The kind of room that's already 80% of the campaign before you order. We ran a single-creator deep dive: one trusted lifestyle voice, five frames, full-meal chronology — arrival cocktails through to the signature drink and the social atmosphere.
02 The Strategic Move
Ophelia's product is a meal that reads like a magazine page — a marigold-topped pasta, a violet cocktail, a Mediterranean kebab platter on slate. We chose a single creator whose feed already lives in that aesthetic and asked her to chronicle one full meal — not produce a "review."
03 The Activation
Hero creator: @anushkamehra7 · 210K · "things i do, fits i wear, pics i take" · Delhi.
Five-frame story chronology: arrival cocktails on marble (champagne flute and a violet flower-topped coupe — "Sunday brunchin'") → fine-plated pasta with edible marigolds and a charred pesto bread → Mediterranean kebab platter with avocado-feta-flower bruschetta → close-up signature cocktail ("BLUEBERRY SOMETHING — literally the best cocktail ever had") → the social atmosphere with a male subject and the brunch-table tableau ("how many are too many").
04 What This Proved
Aesthetic match beats follower-count. A creator whose feed already looks like the venue makes the post invisible-as-an-ad. That's the point.
Single-thread storytelling at boutique tiers. Not every brand needs a multi-creator wave. A boutique room with one editorial pass converts the same audience as a five-creator activation — at a fraction of the production cost.
The chronology is the campaign. Drink one, plate two, plate three, hero drink, social — the sequence of frames is the brief. Not the dish.
The verified roster
@anushkamehra7
Sourcing. This is the case record as published in Ninety-Eight’s archive; the same data renders the case file on the landing page, so the two cannot disagree. Reach is combined follower reach — the sum of the follower counts of the handles that posted — not impressions, not views.