One8 Commune

Virat Kohli's restaurant brand — celebrity-anchored premium dining, run as a creator-roster magnet.

A celebrity venue gets the first wave for free. The job is the second wave.

01 The Snapshot

One8 Commune is the F&B brand attached to Virat Kohli's "One8" line — a celebrity-magnet hospitality property that didn't need awareness, only the right faces in the right rooms. 98 ran an ongoing creator activation playbook, with deliberately repeat creator visits to anchor the room as a destination across the social calendar.

02 The Strategic Move

Anybody can book a table at One8. The harder job is making the right people post about it more than once. We engineered a roster of food and lifestyle creators who became regulars — the kind of creators whose audience doesn't react to "I went to Virat's restaurant" but does react to "this is my third time, here's why."

03 The Roster (from disk)

Creators captured across multiple visits — the mark of a venue that becomes a habit, not a one-time post. The repeat-visit pattern is the case-study payload.

Handles drawn from disk folder names. If any handle is wrong, flag it and we'll correct.

04 The Menu-Launch Brunch

One8 Commune unveiled an exquisite new menu — and we ran the launch as a brunch event with the regulars roster on the guest list. Not a soft-soft press preview; a real meal with the creators who'd already turned the venue into a habit. Each plate became a story told by someone who'd eaten it firsthand.

The format mattered: brunch, not dinner. Daytime light photographs cleaner; the audience reads daytime content as personal, evening content as PR.

05 The High-Tea Shoot

For the High-Tea menu launch, 98 took charge of the production end-to-end — model casting, concept direction, scene-by-scene shoot direction. The output: a brand-asset library One8 could deploy across the launch window without a separate agency call.

Same thesis as the creator roster — the venue is the brand; the work is making the venue look like itself, in every frame.

06 What This Proves

Repeat-visit cadence beats reach. A creator on her third visit is producing more genuine content than a creator on her first. We optimised the roster for who'd come back, not who'd be loudest the first time.

Celebrity-anchor needs an anti-celebrity layer. The Kohli name brings the door. The food creators bring the recommendation engine.

Cross-roster discoverability. Several One8 creators (Saanya Khatter, Shruti Malik, Unnati Malik) appear in other 98 cases — proving the cross-brand pool economics.

The verified roster

@palak.tanna@saanyakhatter@shruti.malik@bhavnamonga@unnatimalik@vrinda.singh